Figma Buzz lets you create on-brand ads from templates. Variant Forge supercharges it — define your layers, generate copy with AI, and export a ready-to-upload spreadsheet that turns one static template into hundreds of unique ad variants.
How It Connects
Figma Buzz lets marketing teams create ads from locked, on-brand templates. You design once — your team fills in the content. But when you need 50 versions with different headlines, offers, and product photos, Buzz expects a spreadsheet. Row by row. Cell by cell. That's where Variant Forge comes in.
The Problem
Every campaign starts the same way — open Excel, type 40 rows of headline and image combos, embed photos into cells one by one, upload to Buzz, map columns, pray nothing broke.
A 4-layer campaign with 4 variants each is 256 combinations. Without Variant Forge, you're testing 8 because building the spreadsheet takes longer than the creative strategy. With it, you define 4 layers, the tool generates all 256 combos, and you pick the best 30 to export. One click.
Your media buyer knows which variants to test. Your creative team built the templates. But the bridge between strategy and production is a spreadsheet. And it's killing your velocity.
The Tool
Each layer maps to a field in your Buzz template — offer text, product category, hero image. Add your variants. Forge does the multiplication.
Fill out a brief, pick a framework — PAS, AIDA, Ogilvy, Halbert — and Claude generates variants calibrated to your platform. Meta headlines under 40 chars. Google copy that matches search intent. Push winners straight into your layers.
Paste your store URL. Pick products. Images, titles, and prices populate your layers automatically. Full campaign setup from a URL.
One click generates a Buzz-ready XLSX with images embedded. Upload, map columns, create 100 assets. Done.
See how it works
Build
Matrix
Export
27 variants · images embedded
How It Works
Create layers that match your Buzz template. Add copy variants, upload images, or import from Shopify.
Preview every combination in the matrix. Filter, select the strongest combos, skip the rest.
Download an XLSX with images embedded. Upload to Buzz. Map columns. Generate all assets in one click.
Built by a team that runs ads, not a team that builds software.
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What's Inside
Every possible variant, auto-generated from your layers
Claude-powered headlines, body, CTAs with direct response frameworks
Pull product images and data from any Shopify store
Drag-and-drop images, embedded directly into your XLSX export
Column headers match your template layers for instant mapping
No signup, no account, no subscription. Just open and use.
FAQ
Yes. No signup, no credit card, no trial period. The AI copy feature uses our API key — we eat the cost for now.
You need Figma Buzz to use the exported XLSX, but Variant Forge itself works standalone. You could use the CSV export with any tool that accepts spreadsheets.
Claude Sonnet by Anthropic. The prompts are built on direct response frameworks — PAS, AIDA, Ogilvy, Halbert — not generic 'write me an ad' prompts.
The Shopify import pulls from any public Shopify store. For other platforms, use the manual image upload or paste filenames. WooCommerce and BigCommerce integrations are planned.
Snagtooth — a creative and performance marketing agency. We built Variant Forge because we got tired of building spreadsheets for our own client campaigns.
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